Why we created Bruce

The Challenges We Couldn’t Ignore 

Working with organisations of all shapes and sizes, we kept noticing the same recurring frustrations: 

• Too Expensive – Subscription-heavy platforms demanded ongoing costs that quickly piled up. 

• Too Hard to Use – Overly complicated systems created delays when every second mattered most. 

• Too Unfamiliar – Tools that felt foreign to teams, requiring extra training and slowing down response. 

In an emergency, these aren’t small inconveniences — they’re obstacles that make a tough situation even worse. 

Our Vision for Something Better 

We asked ourselves a simple question: what if emergency management could be straightforward, reliable, and free from hidden costs? 

That thinking is what led to BRUCE. We built it around three essentials: 

• No Subscriptions – No endless monthly fees. You get a solution that works when you need it, without the ongoing drain. 

• Automated – Reports and coordination happen in minutes, not hours, helping your team focus on the crisis — not the paperwork. 

• Familiar – BRUCE runs inside tools you already use, like Microsoft Teams, so your people don’t waste time learning something new. 

And because BRUCE runs within your organisation’s own domain, data stays where it belongs. 

No clunky platforms. No hidden costs. Just a smarter, faster way to manage emergencies.